SMarketing Training


A combination of Sales and Digital Marketing 

We are launching a new Certificate Course in Sales Management for Sales Execs and Entrepreneurs to –

  • Enhance Your Sales Effectiveness

  • Achieve Your Revenue Targets

  • Accelerate Your Win Rate

  • Drive Career Growth

  • Improve Business Performance

Program Overview


Successfully closing a sale has never been easy.

The task has become increasingly difficult in the digital age, where consumers are well connected, highly informed and have multiple choices. The COVID-19 pandemic has further worsened the situation, as digital channels have reduced opportunities for in-person meetings and networking.

To put it in simple words, more time and effort is now needed to develop quality leads and drive conversions.

Today, customer experience has become crucial in sales prospecting. Understanding ‘buyer behaviour’ and fulfilling the changing demands is the key to increasing your win rate.

So if you wish to keep your sales pipeline filled with qualified leads, SMarketing is the right program for you. Designed to be ‘hands-on’ in every sense, SMarketing equips you with the abilities needed to succeed in today’s competitive landscape.

Learning Objectives

Participants of S-Marketing will learn how to:

  • Create a powerful value proposition

  • Communicate the value proposition over the phone, email, social media and other modes/channels to get appointments with decision makers

  • Collaborate with gatekeepers to ensure prospecting success

  • Capitalize on digital marketing to reach out to a targeted audience

  • Leverage the power of LinkedIn to develop valuable relationships

  • Establish confidence and build credibility right in the initial stages in the sales process

Get Rapid and Remarkable Results with the ‘SMILE’ Model

Traditional sales practices and techniques don’t make the cut anymore.

To achieve revenue targets in a fast-changing business environment, individuals and teams must apply radically different Sales skills with focus on technology and a deep understanding of consumer behaviour.

The S-Marketing program is built on the SMILE Model, which is designed to help you accelerate sales performance through a systematic, 5-point approach:

  • Set goals/objectives

  • Make connections with prospects through a multi-channel, digitally driven outreach campaign

  • Interact knowledgeably to create confidence

  • Leverage unique value proposition to build credibility

  • Engage for meaningful, long-lasting association

♦ S-Marketing Program – Fast Facts

  • Course Structure: 3-month Certificate Course

  • Learning Sessions: 2 Weeks (Available in both In-Class and Virtual modes)

  • Internship: 10 Weeks (Mandatory)

  • Review Sessions: 10 (Once a Week)

  • Location: Field operations; Company premises; Dedicated training facility at Pune

 ♦ Participant Profile

S-Marketing is a versatile program. It is thoughtfully designed to be beneficial for anyone who aspires to sharpen their Sales skills.

It is ideally suited for:

  • College Students/Graduates

  • Fresh Sales Execs

  • Experienced Sales Professionals

  • Sales Heads

  • Individuals with technical background (like Engineers)

  • Small Business Owners

  • SMEs

♦ ♦ ♦ Faculty ♦ ♦ 

The heart of any academic institute is its faculty.

Our faculty members are inspired, dedicated mentors backed by relevant industry exposure. They bring to the classroom a rich assortment of teaching skills, market insights and a genuine passion to transform average salespersons into high performers!

Umesh Kulkarni 

( 20 years of Profound Experience in International and Domestic Sales )

Mandar Thosar

( 15 years of Deep Expertise in Digital Marketing )

Himanshu Thosar

( Business Transformation Advisor, Technology Expert, Process Consultant and Techno functional advisors in India)

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